Tags: CROSS HARP CHRONICLES, Interview, Paul Karapiperis, Small Blues Trap
Permalink Reply by CHC Network on April 10, 2009 at 11:55am Here are seven ways in which you can gain even more exposure with this interview. This article was written by one of the biggest names in publicity (no, not me!) I am talking about Bill Stoller. Although this article was written for business owners, think: What are you but a business owner? The entertainment you offer is a service. The CDs and swag your create to promote yourself (and you are creating these things, aren't you?) is your product. You want to think in terms of generating as much publicity for your self as you possibly can.
7 Tips to Get More Mileage Out of Your Publicity
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
by Bill Stoller, Publisher
Free Publicity, The Newsletter for PR-Hungry Businesses
http://www.PublicityInsider.com/freepub.asp
You worked hard to get a story on your business in a popular website or your local paper. Don't let your efforts ends there -- here are seven tips to help you maximize your online and offline publicity:
1) Reprint, Reprint, Reprint!
A favorable article on your company or products is marketing gold - it implies that the publication or website has given its endorsement. The best part is that you can enjoy the benefits of this "third party endorsement" long after the article has appeared.
If you want to re-print an article from an offline publication in its entirety, you must get permission from the publication. Most publications have special re-print departments to help you.
The same rules apply for stories appearing on websites. To re- print, take a screenshot - make sure to include the logo of the media outlet.
If there is a particularly juicy section of the article that you'd like to highlight, make sure to use a "blow-up" quote to enlarge and separate it from the rest of the article.
2) Add it to Your Website
What better place to drumbeat your newly acquired media placement than your website. If you get a lot of publicity, set up a special area (for example, "As Seen In") to display your placements. For a great story, highlight it on your homepage. Susan Blair does a nice job of displaying her publicity successes
in her "Articles" section at http://www.blairenterprises.net
Note: if a publication displays your article on its website, make sure to link to it. Remember to check your link often - media websites constantly change. Better yet, take a screenshot of your article including the publication's logo, and place it permanently in your "As Seen In" area.
3) Stop the (Electronic) Presses - Mention Your Placement in Your Ezine
If your business has a regular ezine, by all means let your subscribers in on your publicity success. It's human nature to be attracted to a popular, successful business or a famous person. "Celebrity" status is very valuable in and of itself.
4) Email Existing or Potential Clients( In your case, substitute "fanbase" for "customers.")
Impress your existing or potential clients by tooting your own horn with an email alerting them that you've been published or seen on TV!
Use the power of PR to your advantage. Advertising is clearly understood as coming directly from the sponsoring business and, as a result, is usually taken with a grain of salt. An article initiated (or "placed") by publicity efforts is viewed as the product of the reporter who wrote it - an objective, third party observer whose positive comments about your business will carry great weight. For more information on PR versus
advertising, go to http://www.publicityinsider.com/questions.asp
5) Pitch it Again, Sam!
Take your story angle to a different publication or website - make sure to bend the angle to match the publication's editorial slant or specific reporter's column. DO NOT mention that the story appeared in another publication. If it's newsworthy, the story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible area of your office's waiting area. The story adds legitimacy to your business and provides entertainment for your waiting customers.If you don't have a waiting area, put the article behind your desk facing your visitors or in your meeting room.
Make sure to distribute the story to your employees and suppliers to build loyalty and company pride.
7) Other Suggestions
* Sales Brochures, Direct Marketing Materials & Trade Show Handouts - Like advertising, claims in self-produced brochures & mailings are taken with a grain of salt. But, if a credible publication makes those same claims on your behalf, make sure itgets "front page" placement in your sales materials.
* Speech handout: - One way to keep your speech working for you long after the chairs are folded up is to distribute your article with your business card and company information to all attendees.
* Business card: - Place an important quote from your article on your business card.
# # #
About The Author:
Bill Stoller, the "Publicity Insider", has spent two decades as one of America's top publicists. Now, through his website, eZine and subscription newsletter, Free Publicity: The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp he's sharing -- for the very first time -- his secrets of scoring
big publicity. For free articles, killer publicity tips and much, much more, visit Bill's exclusive new site:
http://www.PublicityInsider.com
For the musician: Why not put this link on your website, in your blog, in your fan newsletter, in your next CD, on your posters, in your personal PR, on the T-shirts and other swag that you create to promote yourself,...in fact, mention it whenever you are interviewed, whether for the press or for podcasts, radio shows, television shows, etc. Put this link everywhere you can think.
Oh, and one last thing, you will find that every link that you supplied with your interview is now and in bound link to your website, myspace page, facebook page, and every where else you are working to create a prescence for yourself on the web. This will push these sites up in the search engine rankings.
Milk it for all it's worth.
Dave King
Cross Harp Chronicles/
Just Roots PR
http://www.crossharpchronicles.com
http://www,justrootspr.com
© 2012 Created by Eric.