Very helpful story as those of us who wish to perform in venue-challenged, or live-music jaded regions probably need to be willing to create the venue.
If you guys like this concept, there is a book published on the matter. Written by Joe Taylor Jr. it is entitled Host Your Own Concerts:
Synopsis: No more excuses. That’s what audiences demand of their concert venues. When they can’t get their needs met, they’ll create their own opportunities to see great live music in comfortable settings. Learn how to set up your own concerts, whether you want to showcase your own work or simply treat your friends and neighbors to a good time. Use our checklists and tools to prevent embarrassing parking problems or run-ins with the law. Musicians can plug themselves into the worldwide network of concert hosts, who can’t wait to share new music with small groups of eager, supportive listeners!
Although this comes in a paper bound version or an ebook, the ebook being less expensive, I would recommend the paper bound version. I had the ebook and others that I had bought, but lost everything when my computer crashed. Could not recover anything from my hard drive.
I agree with you dave that you need to provide a place where people believe they got more than their monies worth.... here are 3 pictures of the hall I used and there are a number of small theatres around the country just as nice. View of the stage
Entrance Hallway
Ladies Room
I also made arrangements with a parking lot across the street where I advertised they got a $1.00 discount if they used that parking lot if they showed the attendent their ticket stub (One hand washes the other type deal).
Sue, that is a great idea. I wish people still exhibited that kind of sophistication. My wife and I saw Ray Charles and his Orchestra at the Louisville Palace Theatre. A drunk woman sitting near us began cheering him on as if it were her kid's litt league game. Disgusting! Infuriating!
On Beale there are 2 theaters across the street from each other. The (old) Daisy is similar in style to what's pictured here. The New Daisy looks more like this place after a devastating fire. The New Daisy sees much more action.
This approach may work better in a small town these days.
It's in Atlantic City, but there are a number of little theatres like this all over the US.
The rents are suprisingly cheap. But it's really all about having a basic plan and then doing a heck of a lot of research. What music does an area like? What other performers have had success in that area (and the specific town your targeting is to small for them to play)? What is the busy time of year for the town and is there a free date (don't book the weekend of their biggest festival for example)? Is there a local TV station where you can offer to be interviewed and do a song or two for free (To them you are a celebrity)?
Truthfully it is a lot of work and best done with a business partner. Till my agent passed away a couple months ago we were planning on putting together a DIY tour like this in both the US and Benelux/France/Germany. It was going to be called "The gals of Nashville' and covered country/blues/rock/folk music.
Very interesting. I know you turned me on to a festival site tp which I have since subscribed. Is there a directory or website listing these small theaters?
Unfortunately Dave there is no such website. It takes a lot of searches. One I remember was simply searching for rentable theatres and then sorting them by capacity (I used 500). Then I sorted them by location. Here is a link to show the kind of sites I used in my searches http://www.lhat.org/theatre_inventory/index.asp
The lack of a specific website is why it really takes a couple hands to do this. As you can see from the link it takes a lot of research.